Just like you, FHM enjoy a good burger (or three). But when the People for the Ethical Treatment of Animals (or PETA, as they’re more conveniently known) keep getting sexy celebs to advocate vegetarianism, we feel so terrible when the waiter brings our succulent Black Angus steak over…

Anyway, here are 10 of our favourite PETA ads from recent memory. Check out PETA Asia Pacific’s website for more info, or go to the specific stories on Lingerie Football League, Barbie Hsu, Kobe Kaige and Maggie Q for even hotter ads. Spinach, anyone?